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Increase Your Hourly Rate

Last week we started talking about how to increase your hourly rate. Today, let’s continue our conversation with… #2: Add More Value The more value you add to your clients, the more you can charge. The key is to think about how you can add more value for as little (to zero) extra work for yourself. […]

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Do you work hours for dollars?

Do you work hours for dollars? In other words, do you get paid on an hourly basis? If you’re like 90% of small business owners you do. So, the question becomes: Do you want to stay working on an hourly rate? OR Do you want to operate a business that runs by itself? If you […]

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Are you a “real” business owner?

Inside his book, Cash Flow Quadrant, Robert Kiyosaki defines a “real” business owner as someone who does not “work hours for dollars” and can walk away from their business for weeks or months at a time without losing everything they’ve worked for. Most “business owners” you and I know are NOT real business owners by Kiyosaki’s definition. In fact, by […]

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The Power of Leverage

How would you like to get more done in less time and work less hours WHILE multiplying your income? Do you want to know the secret to doing so? Ok, I’ll tell you… The secret is LEVERAGE. Webster defines leverage as the “influence or power used to achieve a desired result.” In business there are many […]

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The Irresistible Proposition

Collin, remember, at next Tuesday’s meeting we’re going to give you a complete review of the best marketing strategies and tactics we taught in 2015 to give you a head start on making 2016 your best year yet! Another valuable tactic we won’t have time to cover then (but I want to remind you now) is: The Irresistible Proposition. […]

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3 Components of Successful Direct Mail Advertising.

Collin, remember, at next Tuesday’s meeting we’re going to give you a complete review of the best marketing strategies and tactics we taught in 2015 to give you a head start on making 2016 your best year yet! Another valuable tactic we won’t have time to cover then (but I want to remind you now) is: The 3 […]

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Fight for Less Distractions in 2016

at this month’s No BS Marketing Meeting, we’re going to give you a complete review of the best marketing strategies and tactics we taught in 2015 to give you a head start on making 2016 your best year yet! One extremely important tactic we covered this year, but will omit for this month’s meeting because we […]

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The Structure of a Compelling Marketing Message

There are 3 things you need to know BEFORE crafting a compelling marketing message: 1. What to say. 2. How to say it. 3. Who to say it to. In the past week, we’ve covered #1 and #3. Today, let’s look at #2: How to Say It. When it comes to crafting a compelling message, there […]

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Start Here to Craft A Compelling Marketing Message

There are 3 things you need to know BEFORE crafting a compelling marketing message: 1. What to say. 2. How to say it. 3. Who to say it to. Today, let’s look at #1: What to Say. When we help private clients, the first thing we have them do is create a list of features and […]

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Copywriting & Persuasion Tactics

Weston and I are super excited this month because we’re going to discuss one of our favorite topics with you at the No BS Marketing Meeting on Tuesday, November 17th(only 2 weeks away!). The topic: Copywriting & Persuasion Secrets to Print Money on Demand But…before we can teach you the secrets…you have to know some of the […]