The Structure of a Compelling Marketing Message

There are 3 things you need to know BEFORE crafting a compelling marketing message: 1. What to say. 2. How to say it. 3. Who to say it to. In the past week, we’ve covered #1 and #3. Today, let’s look at #2: How to Say It. When it comes to crafting a compelling message, there is a specific structure or …

Start Here to Craft A Compelling Marketing Message

There are 3 things you need to know BEFORE crafting a compelling marketing message: 1. What to say. 2. How to say it. 3. Who to say it to. Today, let’s look at #1: What to Say. When we help private clients, the first thing we have them do is create a list of features and benefits. As you know, features …

Copywriting & Persuasion Tactics

Weston and I are super excited this month because we’re going to discuss one of our favorite topics with you at the No BS Marketing Meeting on Tuesday, November 17th(only 2 weeks away!). The topic: Copywriting & Persuasion Secrets to Print Money on Demand But…before we can teach you the secrets…you have to know some of the basics. And that’s what the next …

A Compelling Marketing Message Starts With…

There are 3 things you need to know BEFORE crafting a compelling marketing message: 1. What to say. 2. How to say it. 3. Who to say it to. And the ability for you to craft your ideal marketing message starts with #3: Who to say it to. As marketing guru, Ali Brown, once said, “The WHO is more important than the WHAT.” …