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Proof that this really works

Like I said on Tuesday, this week is all about using email to add value to your customers. Today…a powerful way to add value and position you as an authority! Weekly Tips By sending your prospects and customers HELPFUL TIPS each week, you add value to their life and position yourself as the go-to-guy (or […]

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Simple, yet under-used

This week I want to focus on email as a tool to add value to your customers. Email is a simple, yet under-used way you can add value to your NEW customers… Helpful Tip Emails When a new customer buys from you, what do you send them? Do you do what most businesses do, and […]

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Would you like fries with that?

Have you ever been to McDonald’s or Wendy’s or any other fast food restaurant and been asked, “Would you like fries with that?” Of course, right? It’s a standard script in the industry. Why? Because it works! But, more importantly for our discussion today is: Has that script ever offended you? I’m guessing the answer […]

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Can Selling Add Value?

Can you add value to your customers’ life by selling them something? We’ll be exploring this topic in depth at this month No BS Marketing Meeting on Tuesday, September 26th. For now, you should know that the answer is: YES! Quick story… When I first started running our monthly meetings, Weston was a member. He came […]

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Monthly Chapter Meeting Reminder

I just wanted to send out a quick reminder notice that the No BS Marketing Meeting  will take place Tuesday, August 29th at Sigma’s Conference and Event Center starting at 3pm.   We’ll talk about counter measures to help your business take on a tough economic climate and come out ahead.   We’ll cover the […]

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Do Your Customers Come First?

“Take away my buildings, my capital, my products, my staff, but leave me my customers and I’ll have everything else back in short order.”   These profound words came from Andrew Carnegie, captain of industry and philanthropist.   If everything were taken from your business, would you be able to “have everything else back in […]

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“Take the 8:15 Into the City …”

These lyrics come from a song that is a pop culture anthem with its hard-driving beat and catchy lyrics.   The song, Takin’ Care of Business, was recorded in 1973. It shot to the top of the charts and continues to be one of the most popular hard rock songs of any era.   Randy […]

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Do You Just ‘Hope’ to Improve Your Business?

Do you just hope?    Hope for better times ahead in your business?   But when it comes to running a small business, you don’t want to be too dependent on something as fleeting as hope. That could be a recipe for disaster.   Throw hope out the window and get ready to analyze your […]

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Do You Have a Traffic Problem?

When I ask people about their website, they inevitably say, “I can’t get enough traffic to my website!” The truth is: most businesses don’t have a traffic problem; they have a conversion problem! You see, there is PLENTY of traffic online to fill your pipeline. The problem most business have, though, is converting the traffic […]