Pop quiz, hot shot (sorry, I watched Speed over the weekend – haha!)…
The purpose of your website is to:
A. Look credible and brand your business?
B. Get interested prospects to raise their hand and generate leads?
C. Convert prospects into buyers and make sales?
The answer is actually “D: All of the above”.
I know it wasn’t on there, but you’re an entrepreneur so I expected you to make up your own answer up anyway 🙂
Seriously though, does your website do all these things?
Does your website look credible and professional? Does it make your brand shine?
If not, then you’ll want to work on this. Whether you hire a designer to make it happen or get your own WordPress theme, for example; you want your website to make you look great!
Think of your site as your storefront. When a prospect walks in, do you want them to feel comfortable and stay or walk out in disgust?
Of course, you want them to stay and feel good about being there!
A professionally designed website will help.
In addition, with more people visiting websites on mobile devices, it’s smart to have a mobile-friendly website.
Does your website have a lead generation offer and mechanism in place?
If not, then you’ll want to get this set up immediately!
No joking around here. If you have website traffic visiting your site and you’re not capturing their contact info to follow up at a later date, then you need to do this now!
With hundreds of millions of websites online, if you don’t capture your visitors contact info it’s unlikely they’ll come back to you.
NOTE: We’ll talk about this in the next email AND we’ll have an in-depth conversation about this at our meeting this month, including types of offers and the tech behind them.
Does your website move prospects to action and make the sale for you?
If not, then you’ll want to focus some time and attention here.
Your website is your storefront. You don’t want to scare people away by hard selling them, but you want to make sure they can buy when they’re ready.
A good site to visit is proactiv.com – where you can see all the mechanisms in place to sell you when you’re ready.
Maybe you don’t sell anything online. Maybe you offer a service.
If that’s the case, then you website should sell “the meeting” (or some part of your sales process).
That way, you move the visitor along your sales process and closer to becoming a client of yours.
NOTE: If you offer a service, then you may still want to consider selling something on your site to help convert prospects into customers – and then move them from customers to clients.
What does your website do? Does it do 1, 2, or all 3 of these?
Inquiring minds want to know (mine and Weston’s).
Let us know and we’ll talk to you on Thursday!