“Take the 8:15 Into the City …”

These lyrics come from a song that is a pop culture anthem with its hard-driving beat and catchy lyrics.


The song, Takin’ Care of Business, was recorded in 1973. It shot to the top of the charts and continues to be one of the most popular hard rock songs of any era.


Randy Bachman wrote the song while a member of a Canadian rock band, The Guess Who. Fellow band members of The Guess Who, including vocalist Burton Cummings, scoffed at Bachman’s effort. They felt the song was “trashy” and sounded too much like the Beatles’ song Paperback Writer.


Bachman made a few tweaks to the melody and lyrics before recording and releasing it with his new band, Bachman-Turner Overdrive. He was alert and agile enough to make some adjustments. Rather than being discouraged or complacent, he took steps to turn his visions into reality by making a few changes.


The rest, as they say, is history.


When it comes to taking care of your business, are you currently implementing sound strategies to strengthen your market position, even during tough times? Or are you hesitant to make any adjustments, preferring to “ride it out” as is.


If you’ve been with GKIC for any period of time, you’ve probably heard the saying:


Never be too busy working in your business that you overlook working on your business.


If you’re a shoemaker, you need to occasionally break away from working on shoes to implementing strategies to help you attract more customers, retain them for longer periods, be able to charge more for your services, increase referrals and discover new sources of revenue.


If you’re serious about taking care of your business, I want you to “take the 8:15 into the city” and come to the next No BS Marketing Meeting on Tuesday, August 29th from 3-5:30pm. We’re going to discuss how to implement 8 strategies for business strength in a weak economy.


See you then.




PS Please share this with other business owners who you think could benefit from this info!  I love helping business owners take their business to the next level!  And I would appreciate you sharing the information!

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