Are you coming today?

At 3PM today, Weston is back as a special guest to show you: How to find and distill the message already inside you so you can share your message with the people who need to hear your message How to find your voice and refine your message so you¹re able to create a clear, compelling message that will make the …

Have you ever heard of the Butterfly Effect?

The Butterfly Effect is a phenomenon whereby a minute localized change in a complex system (like a butterfly flapping its wings in Pennsylvania) can have large effects elsewhere (like causing a tornado in Kansas). Now, whether you believe in this phenomenon or not, it’s 100% true that your message CAN affect millions of others from around the world. How can that …

Want to know the biggest mistake you can make?

The biggest mistake you can make when it comes to…. Creating content or writing copy is…. NOT refining your message. Listen, there are a lot of people who have good ideas. However, it’s the people who hone their message and refine their message that change the world. Your message must be thought out…widdled down…and crafted to be clear, concise, and …

A confused customer never buys

Without a doubt, THE MOST valuable skill you can possess in business (maybe even life) is the ability to communicate clearly. Have you ever heard the axiom: A confused customer never buys? It’s true. When a prospect is confused, they don’t take action and buy. So, to make sure this never happens, we have to tell our prospects EXACTLY what we want …

What if Dan Kennedy was never born?

Dan Kennedy is a mentor of mine. I’ve been learning marketing strategies and tactics from him for over 20 years now. His teachings have given me the ideas and actions I needed to change my businesses and life for the better. But…what if Dan Kennedy was never born? How would that have affected my business? Would I have been able …

3 Steps to Find, Refine, and Share Your Message with the World

Did you know you have a message inside you right now that can change someone¹s life ­ even the world? The problem, however, lies in you not knowing: a. how to easily pull the message out of your mind for others to learn about, b. how to express your message in a clear, compelling way for others to understand and …

Most Marketers Woefully Underestimate _______.

Can you fill in the blank? Most Marketers Woefully Underestimate ________: A. Their Ability to Service Customers B. Their Customers’ Ability to Buy More C. Their Skill to Juggle Balls in the Dark The answer, of course, is “B”. Most marketers underestimate their customers’ ability to buy more. You see, customers are the EASIEST people to sell more to. They …

Proof that this really works

Like I said on Tuesday, this week is all about using email to add value to your customers. Today…a powerful way to add value and position you as an authority! Weekly Tips By sending your prospects and customers HELPFUL TIPS each week, you add value to their life and position yourself as the go-to-guy (or gal). Yes, very similar to …

Simple, yet under-used

This week I want to focus on email as a tool to add value to your customers. Email is a simple, yet under-used way you can add value to your NEW customers… Helpful Tip Emails When a new customer buys from you, what do you send them? Do you do what most businesses do, and send them a confirmation of …

Would you like fries with that?

Have you ever been to McDonald’s or Wendy’s or any other fast food restaurant and been asked, “Would you like fries with that?” Of course, right? It’s a standard script in the industry. Why? Because it works! But, more importantly for our discussion today is: Has that script ever offended you? I’m guessing the answer is no. After all, it’s …