What if Dan Kennedy was never born?

Dan Kennedy is a mentor of mine. I’ve been learning marketing strategies and tactics from him for over 20 years now. His teachings have given me the ideas and actions I needed to change my businesses and life for the better. But…what if Dan Kennedy was never born? How would that have affected my business? Would I have been able …

3 Steps to Find, Refine, and Share Your Message with the World

Did you know you have a message inside you right now that can change someone¹s life ­ even the world? The problem, however, lies in you not knowing: a. how to easily pull the message out of your mind for others to learn about, b. how to express your message in a clear, compelling way for others to understand and …

Most Marketers Woefully Underestimate _______.

Can you fill in the blank? Most Marketers Woefully Underestimate ________: A. Their Ability to Service Customers B. Their Customers’ Ability to Buy More C. Their Skill to Juggle Balls in the Dark The answer, of course, is “B”. Most marketers underestimate their customers’ ability to buy more. You see, customers are the EASIEST people to sell more to. They …

Proof that this really works

Like I said on Tuesday, this week is all about using email to add value to your customers. Today…a powerful way to add value and position you as an authority! Weekly Tips By sending your prospects and customers HELPFUL TIPS each week, you add value to their life and position yourself as the go-to-guy (or gal). Yes, very similar to …

Simple, yet under-used

This week I want to focus on email as a tool to add value to your customers. Email is a simple, yet under-used way you can add value to your NEW customers… Helpful Tip Emails When a new customer buys from you, what do you send them? Do you do what most businesses do, and send them a confirmation of …

Would you like fries with that?

Have you ever been to McDonald’s or Wendy’s or any other fast food restaurant and been asked, “Would you like fries with that?” Of course, right? It’s a standard script in the industry. Why? Because it works! But, more importantly for our discussion today is: Has that script ever offended you? I’m guessing the answer is no. After all, it’s …

Can Selling Add Value?

Can you add value to your customers’ life by selling them something? We’ll be exploring this topic in depth at this month No BS Marketing Meeting on Tuesday, September 26th. For now, you should know that the answer is: YES! Quick story… When I first started running our monthly meetings, Weston was a member. He came to the meetings, brought guests, …

Monthly Chapter Meeting Reminder

I just wanted to send out a quick reminder notice that the No BS Marketing Meeting  will take place Tuesday, August 29th at Sigma’s Conference and Event Center starting at 3pm.   We’ll talk about counter measures to help your business take on a tough economic climate and come out ahead.   We’ll cover the importance of avoiding government/outsider interference, …

Black Friday – the day the stock market crashed and the Great Depression began.

Black Friday – the day the stock market crashed and the Great Depression began.   Thousands of businesses closed. Unemployment hovered between 20% and 25%. Soup kitchens were everywhere.   And yet some businesses not only weathered this economic downturn, but prospered.   Rather than cut back on marketing, Proctor & Gamble pumped more money into radio broadcasts, sponsoring a …

Do Your Customers Come First?

“Take away my buildings, my capital, my products, my staff, but leave me my customers and I’ll have everything else back in short order.”   These profound words came from Andrew Carnegie, captain of industry and philanthropist.   If everything were taken from your business, would you be able to “have everything else back in short order”?   If you …